Soka is an organic crisps brand. Their product is not only unique but also aimed at bringing back the love for healthy snacks. The brand identity we created resonated with a trending rustic and organic appeal, while evoking a positive attitude. The colors used were hip, bright and happy to entice audiences into indulging in good health. The illustrations were created to complement the identity and a grunge effect was used to further enhance the packaging. The product was not only received well, but managed to make a lot of heads turn for the right reasons and for the alluring packaging.
Conceptualization, Brand Identity, Illustration, Graphic Design, Packaging, Design, Content