Promising the most authentic of the Italian cuisine, the campaign offered a mesmerising extravaganza of exciting flavours. The central communication was kept direct and simple. The idea was to highlight an exotic culinary technique which delivered a quintessential Italian look and feel to the whole campaign. As a result, 'smoke' was used as the main pictorial element across all the media. An example of how simplicity in the choice of words can deliver immediacy to the message, the Italian Smoke House proved one of the most successful campaigns for the client.
Conceptualisation, Content, Art Direction, AV Production
Audio Visual, Outdoor, Social Media