Overview
72 years after gaining Independence, we are still struggling with immense social ills. There are many reasons for such a sorry state of things. Prominent among these is our own lackadaisical attitude to let things be how they are. A print advertisement was thus created reminding us of our social responsibility to play an active role in bringing the change. The message affect was enhanced as it was delivered by a brand associated with fashion and luxury. The change in usual brand communication created a surprise leading to an increase in retention value.
Capability
Conceptualization, Content, Art Direction, Design
Medium
Print Media

Jaane Mat De
Jaane Mat De
Jaane Mat De
Jaane Mat De
Jaane Mat De
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