Khushiyon ka Destination

Overview
The power of a message lies in its likeability in speech and writing. Along with a brand's USP, it's the choice of words and tone of delivery which makes it unique. For a fashion and entertainment hub visited by hundreds to middle class families everyday it was necessary to come with an idea which they will associate with. Consequently, a combination of English and Hindi was decided upon. This was in direct connect with the target group's aspirations and inclinations. The message also created a buzz and highlighted the brand's strategic emotional location as the place to find joy and happiness.
Capability
Conceptualization, Content, Art Direction, Design
Medium
Outdoor Media

Khushiyon ka Destination
Khushiyon ka Destination
Khushiyon ka Destination
Related Work