Synchronous with a Brand's image is its corporate social responsibility. Understanding this unique aspect is critical to create a message which resonates with the Brand's clientele. As a luxury hotel destination, JW Marriott caters to a class which is socially aware of its responsibilities. An audio visual message was thus created which is apt for the Independence Day assuring the audience of JW Marriott's constant endeavour to be at the forefront of conservation. The theme this time was save water and the message was delivered using a popular yet hard hitting phrase. The resulting video was a montage of taps urging the viewer to Shut the Tap Up.
Conceptualization, Content, Videography, Video Editing