Pink Butter projects a vintage English tearoom aesthetic. The café was the first to introduce the unique concept of cupcake bouquets to the city. These cupcake bouquets were creatively photographed and marketed as 'The Gift of Luxury' on online platforms as well as in the form of a brochure. The tonality of the messaging and imagery reflected on the delicate beauty and outstanding taste of these little treats, bringing a smile to anyone who's received the ultimate edible bouquet.
Art Direction, Photography & Post Processing, Content, Design, Product positioning, Branding
Print media, Social media